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GfK Roper Public Affairs & Corporate Communications GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America (www.gfkamerica.com), is one of the most trusted names in public opinion and marketing research.The Roper legacy dates back to 1933 when Elmo Roper, one of the founding fathers of market research, noticed a gap between marketing executives and consumers and created a company that worked to find out what the public wanted. Today, the Roper name is known for its work in public relations, brand building, consumer advocacy, social policy and corporate communications and serves clients across sectors and around the world. Whether it's a Fortune 500 corporation or a non-profit organization, a major media company or an online start-up, a university, think-tank or public relations firm, a local government or private philanthropy, GfK Roper Public Affairs & Corporate Communications delivers intelligence vital to their strategic objectives. GfK Custom Research North America is part of the GfK Group. The GfK Group The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media. The no. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. In 2008, the GfK Group’s sales amounted to EUR 1.2 billion. For further information, visit: www.gfk.com. Associated Press |
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