GfK Roper Public Affairs & Media

GfK Roper Public Affairs & Media, a division of GfK Custom Research North America  (www.gfkamerica.com), is one of the most trusted names in public opinion and marketing research.The Roper legacy dates back to 1933 when Elmo Roper, one of the founding fathers of market research, noticed a gap between marketing executives and consumers and created a company that worked to find out what the public wanted. Today, the Roper name is known for its work in public relations, brand building, consumer advocacy, social policy and corporate communications and serves clients across sectors and around the world. Whether it's a Fortune 500 corporation or a non-profit organization, a major media company or an online start-up, a university, think-tank or public relations firm, a local government or private philanthropy, GfK Roper Public Affairs & Media delivers intelligence vital to their strategic objectives.  GfK Custom Research North America is part of the GfK Group.

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The GfK Group

The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The Group has 115 companies covering over 100 countries. Of a total of 9,457 employees (as of June 30, 2008), 81.6% are based outside Germany. For further information, visit: www.gfk.com.

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The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP.